Mr. Rich Ayer, Managing Partner, Agent, Paris, France Office
Rich Ayer is a passionate, innovative thinker who uncovers critical insights and mines data to develop unique positioning that drive powerful brand strategies. For the entirety of his 15-year career, he’s parked himself at the three-way intersection of brands, culture and consumer behavior. Over that time, he’s had the opportunity to learn from and partner with some of the best strategists and creative teams in the business. He’s become an expert at motivating and guiding clients to believe in their brand and to live up to its full potential, all by leveraging the power of simple human truths and insightful discoveries about the way people think, feel and behave.
He has had the pleasure of developing strategies and positioning for some notable national brands and products including the Harper’s BAZAAR Singapore, ELLE Australia, Home Design, GQ India, Golf Digest India, Marie Claire Indonesia and more.