Iconic British fashion house Burberry has teamed up with French motorcycle manufacturer DAB Motors to launch a limited edition of 20 swanky electric motorcycles.
Titled ‘Concept-E RS Burberry Edition’ the exclusive bike has been designed as a true fashion item inside the Burberry design studio and engineered and built at DAB Motor’s factory in Bayonne, France using a sustainable manufacturing model.
Available in two color palettes of Metallic grey and Midnight blue, it features customizable handlebars and sleek black and white designs along with hand-stitched monogrammed saddle in finest Burberry leather and bespoke Burberry logoed bodywork.
Created out of a shared desire to think motorcycle as a fashion accessory, the bike complements Burberry’s latest B Series collection of limited-edition items selected by Riccardo Tisci
‘Luxury is about craftsman, something all luxury houses pride themselves on. DAB Motors creates a bespoke approach to its craft in the industry through an atelier approach to the product experience providing very real consideration in the design and construction,’ said Adrian Ward Rees, Senior Vice President at Burberry.
‘I created DAB Motors through a fashion and design enthusiast vision, I wanted to present the motorcycle as a true fashionable device capable of generating desire and expressing identity,’ added Simon Dabadie, CEO and founder of DAB Motors.
With a starting price of 30,000 Euros, the Burberry Concept-E RS motorcycle in collaboration with DAB motors is available now on dabmotors.com and for viewing only at selected Burberry stores.