Kendall Jenner behind the scenes of her Estee Lauder ads / Image Courtesy Estee Lauder

Estee Lauder has a history of choosing only the best faces to represent its iconic beauty brand and its latest representative is none other than Kendall Jenner, the rising star and social media sensation. Few models have as high a profile as Kendall and her role as a new media power player serves to introduce the legendary beauty giant to a whole new era of followers.

Naturally, the budding superstar is excited about this latest development. “It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling,” said Jenner. “I found out when I was backstage at Paris fashion week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.”

“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”

To see the beauty’s first images for Estee head on over to Estee Lauder.com/Kendall for a look at the very first Kendall for Estee Lauder images and a peek at a few of her favorite products.